Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approach
- Posted on July 1, 2026
- By Business News Today
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- 1 min read
Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approach
Zerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted transparency, word-of-mouth marketing, a bootstrapped model and product-focused innovation as the key drivers behind the company's long-term success.
