Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
- Posted on August 26, 2026
- By Fortune
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- 1 min read
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Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
Elliott Hill is fixing Nike’s business. Making the brand cool again could be much harder.
