‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen
- Posted on April 23, 2026
- By Financial Express
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- 1 min read
‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

In an exclusive interview, Nielsen CEO Karthik Rao explains how the company is leveraging India’s complex media landscape to innovate global products.