M&S stops using tape measures for its bra fittings - and staff must size women by EYE
- Posted on May 4, 2026
- By Daily Mail
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- 1 min read
M&S stops using tape measures for its bra fittings - and staff must size women by EYE
The high street giant said the updated method, already tested in 23 stores, is intended to create a more personalised and comfortable experience.