More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand
- Posted on June 28, 2026
- By Fortune
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- 1 min read
More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand
Barcelona FC calls itself "més que un club," but at PSG's La Maison in New York, you are in a Parisian state of mind. "Ici, c'est Paris."
