Middle Eastern perfumes are trending, led by Lattafa and Mona Kattan’s Kayali
- Posted on July 10, 2026
- By South China Morning Post
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- 1 min read
Middle Eastern perfumes are trending, led by Lattafa and Mona Kattan’s Kayali
From TikTok Shop to legacy houses, oud has gone mainstream – with Gucci, Maison Francis Kurkdjian and Tom Ford all launching dedicated collections.
