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Microsoft Rebrands Xbox to XBOX, But Only on One Social Media Account

Posted on May 18, 2026
By PC Mag
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1 min read

Microsoft Rebrands Xbox to XBOX, But Only on One Social Media Account

In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, prompting a display name and username change.