Meghan Markle's As Ever 'pop-up' in local bookstore owned by her wealthy friends is 'downscaled' to one small table - and there's no sign of any jam!
- Posted on August 3, 2026
- By Daily Mail
- 1 Views
- 1 min read
In brief
Meghan Markle's lifestyle brand As Ever showcased a scaled-back retail experience at an exclusive California bookstore owned by close associates. The pop-up setup, which featured signature products including luxury candles, premium wine, and artisanal spreads, generated notable media attention. The intimate retail installation highlighted the brand's focus on curated home and lifestyle essentials, reflecting contemporary trends in celebrity-driven commerce and direct-to-consumer marketing strategies.
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Meghan Markle's As Ever 'pop-up' in local bookstore owned by her wealthy friends is 'downscaled' to one small table - and there's no sign of any jam!
The Duchess of Sussex filmed herself setting up her candles, wine, jam and flower sprinkles in the bougie Godmothers bookshop in California last year.
