Matcha price doubles on Gen Z’s thirst for drink, says coffee boss
- Posted on May 23, 2026
- By The Times
- 1 Views
- 1 min read
Matcha price doubles on Gen Z’s thirst for drink, says coffee boss
Gabriel Shohet, co-founder of Black Sheep Coffee, points to price rises of ‘close to 100%’ by Japanese suppliers of the green tea loved by young people
