'Marketed like Nirma instead of Nike': 'Dhamaal 4' star Jaaved Jafferi explains why the original 'Dhamaal' initially underperformed at the box office before becoming a cult hit
- Posted on July 9, 2026
- By The Times of India
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- 1 min read
'Marketed like Nirma instead of Nike': 'Dhamaal 4' star Jaaved Jafferi explains why the original 'Dhamaal' initially underperformed at the box office before becoming a cult hit
With ‘Dhamaal 4’ approaching its release, Jaaved Jafferi discussed why pre-release nerves have never been part of his experience, how ‘Dhamaal’ went from a middling box-office draw to a franchise with cult status, and why, in his view, the original film was let down by poor marketing rather than the content itself. Across every instalment of the comedy series, the actor has portrayed the endearing character Manav.
