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‘Making it a big deal’: Retailers ramp up for World Cup in D-FW

Posted on June 12, 2026
By The Dallas Morning News
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1 min read

‘Making it a big deal’: Retailers ramp up for World Cup in D-FW

From Costco to Target, retailers in D-FW are hoping to tap into the buzz around the massive tournament — even if it’s not clear how it will all shake out.