Apple's strategy in India reveals a counterintuitive business model: the company focuses on premium market segmentation rather than mass adoption. Despite the majority of India's population lacking purchasing power for iPhones, the addressable market of affluent consumers exceeds 70 million people—surpassing the entire population of major European nations. This demonstrates how Apple prioritizes brand exclusivity and profit margins over volume sales, leveraging India's growing wealth concentration to maintain its luxury positioning while capturing substantial revenue from high-income segments.

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