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Magnum owns Ben & Jerry’s. Now it’s destroying what made the brand worth buying

  • Posted on May 7, 2026
  • By Fortune
  • 0 Views
  • 1 min read
Magnum owns Ben & Jerry’s. Now it’s destroying what made the brand worth buying
Magnum owns Ben & Jerry’s. Now it’s destroying what made the brand worth buying

The CEOs of Patagonia and Dr. Bronner's argue that Unilever and Magnum aren't just dismantling a beloved ice cream brand — they're abandoning a mission.
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Author
Fortune

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