‘La dolce vita’ 2.0: Rome is luring homebuyers with a revamp
- Posted on October 9, 2026
- By Financial Times
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- 1 min read
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‘La dolce vita’ 2.0: Rome is luring homebuyers with a revamp
The Eternal City’s antiquity was its blessing and its curse: beautiful but tourist-clogged and stuck in the past. But with billions in investment, foreign residents are flocking and the new-builds to cater to them are rising fast. Can it compete with London and Milan?