Japan’s Sapporo Snow Festival rebrands as snowfall dwindles
- Posted on September 11, 2026
- By South China Morning Post
- 0 Views
- 1 min read
In brief
Generating AI summary…
Japan’s Sapporo Snow Festival rebrands as snowfall dwindles
Warming winters and military labour shortages are forcing the world-famous Hokkaido event to pivot towards sustainability.
