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It’s time to dump time zones

  • Posted on July 18, 2026
  • By Fortune
  • 0 Views
  • 1 min read
In brief

Discover why adopting Coordinated Universal Time globally could revolutionize business operations and simplify international coordination. Financial markets already leverage UTC for seamless transactions across borders. This analysis explores the practical benefits of eliminating regional time zones, examining how standardized timekeeping could enhance productivity, reduce scheduling confusion, and streamline global commerce while addressing the technological and social challenges of such a fundamental shift in how humanity measures its day.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

It’s time to dump time zones
It’s time to dump time zones

Wall Street already runs on Coordinated Universal Time. So why not the rest of the country?
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Author
Fortune

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