It’s now cheaper to buy a new home than a used one, thanks to builder incentives and baby boomers who don’t want to sell on the low
- Posted on July 15, 2026
- By Fortune
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- 1 min read
The residential real estate market is experiencing a significant shift as new home construction becomes increasingly competitive with resale properties. Builders are implementing aggressive incentive programs including price reductions, closing cost assistance, and upgraded finishes to accelerate sales and reduce excess inventory. Simultaneously, baby boomers' reluctance to sell existing homes at reduced valuations has constrained housing supply, creating unique opportunities for buyers willing to purchase newly constructed properties. This market dynamic presents favorable conditions for homebuyers seeking better value and modern amenities.
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