It’s Hot Out Here. Brands, It’s Time for Fans
- Posted on July 2, 2026
- By Vogue
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- 1 min read
It’s Hot Out Here. Brands, It’s Time for Fans
From the streets of Paris to the New York subway, people are carrying fans and cooling devices to cope during the summer’s historic heatwaves. It’s a big — and still nascent — brand opportunity.
