iPhone 18 Pro Price: These Subtle Changes Will Protect Apple’s Margins
- Posted on June 27, 2026
- By Forbes
- 1 Views
- 1 min read
iPhone 18 Pro Price: These Subtle Changes Will Protect Apple’s Margins
Apple's new iPhone 18 Pro faces rising costs and an unwelcome price rise. How is Apple re-organising its software and services to preserve iPhone margins?