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iPhone 18 Pro Price: These Subtle Changes Will Protect Apple’s Margins

  • Posted on June 27, 2026
  • By Forbes
  • 1 Views
  • 1 min read
iPhone 18 Pro Price: These Subtle Changes Will Protect Apple’s Margins
iPhone 18 Pro Price: These Subtle Changes Will Protect Apple’s Margins

Apple's new iPhone 18 Pro faces rising costs and an unwelcome price rise. How is Apple re-organising its software and services to preserve iPhone margins?
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Author
Forbes

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