Indie music has been invaded by fake fans and cynical viral campaigns. Here’s how deep it all goes
- Posted on April 29, 2026
- By The Guardian
- 0 Views
- 1 min read
Indie music has been invaded by fake fans and cynical viral campaigns. Here’s how deep it all goes
Companies such as Chaotic Good are confecting social media buzz to promote Geese, Oklou and other indie darlings. Industry insiders reveal how widespread the practice is – even if no-one is sure it actually works
