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India's next election could be decided by Gen Z's Hindi heartland

Posted on August 2, 2026
By Business News Today
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1 min read

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India's next election could be decided by Gen Z's Hindi heartland

India's next election could hinge on Gen Z voters concentrated in the Hindi heartland. An ET analysis based on UN population estimates, Census projections and USC research shows Bihar, UP and Jharkhand have the highest shares of young voters, reshaping future electoral strategies.