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India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury

Posted on May 11, 2026
By Fortune
0 Views
1 min read

India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury

A closed Strait of Hormuz has squeezed global aluminum supply, leaving India's Diet Coke fans paying premiums and crashing sold-out "Coke-tail" parties.