India eyes a global play after changing China's toy story at home
- Posted on September 1, 2026
- By Business News Today
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- 1 min read
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India eyes a global play after changing China's toy story at home
India is seeking to raise its global toy market share from under 1% to 5% by 2032, after higher import duties, safety standards and government support helped domestic manufacturers challenge Chinese imports. Toy exports reached $186 million in FY26. However, fragmented production, limited scale, dependence on Chinese components and weak brand ownership remain key challenges to becoming a major global toy exporter.
