How the Kelce name became a brand worth hundreds of millions across football, media, and pop culture
- Posted on August 26, 2026
- By The Times of India
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- 1 min read
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How the Kelce name became a brand worth hundreds of millions across football, media, and pop culture
Travis Kelce is heading into what many believe is his final NFL season, but the more pressing business story right now is what he is building away from the field. Last week, Kelce and French advertising giant Publicis Groupe launched TEKTA, an NIL consulting venture connecting brands with college athletes across a network of 45,000 Division I players and 68 Power Four universities.
