How much does it cost to build a contender? Inside college football's exploding NIL war
- Posted on August 25, 2026
- By Usa Today
- 0 Views
- 1 min read
In brief
Generating AI summary…
How much does it cost to build a contender? Inside college football's exploding NIL war
One coach described college football as a "runaway train." Another GM predicts some programs could soon be spending $60 million on rosters.
