One of the key themes at Future Hospitality Summit (FHS) is how technology and innovation are reshaping hospitality investment, operations and guest expectations. Across the industry, hotel leaders are balancing rapid advances in Artificial Intelligence (AI), automation and data analytics against evolving traveller behaviour, rising operational complexity and increasing pressure to deliver sustainable growth. AI adoption in hospitality is expected to accelerate significantly through 2026, particularly across revenue management, guest personalisation and operational efficiency.