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Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Posted on April 24, 2026
By NPR
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1 min read

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

According to new data from TikTok and theater trade group Cinema United fan-made TikToks can now do what big marketing campaigns couldn't always achieve: keep a movie thriving after opening weekend.