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GM CEO Mary Barra is unfazed by the electric slowdown: ‘We still think EVs are the end game’

  • Posted on September 9, 2026
  • By Fortune
  • 1 Views
  • 1 min read
In brief

General Motors' CEO Mary Barra maintains confidence in the electric vehicle transition despite current market headwinds affecting the automotive sector. While the EV adoption rate has slowed, Barra emphasizes that electrification remains GM's strategic priority and long-term vision. The company continues investing in battery technology and infrastructure despite near-term challenges, positioning itself for sustained growth in the evolving automotive landscape.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

GM CEO Mary Barra is unfazed by the electric slowdown: ‘We still think EVs are the end game’
GM CEO Mary Barra is unfazed by the electric slowdown: ‘We still think EVs are the end game’

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Fortune

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