Gamification and memes lure young people to sports wagering apps, prediction markets
- Posted on May 28, 2026
- By The Toronto Star
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- 1 min read
Gamification and memes lure young people to sports wagering apps, prediction markets
When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s goated.” When a video
