FTC moves to make retailers disclose use of ‘personalized pricing’ as technology now enables broad consumer surveillance
- Posted on August 24, 2026
- By Fortune
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- 1 min read
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FTC moves to make retailers disclose use of ‘personalized pricing’ as technology now enables broad consumer surveillance
The proposal would warn companies that failing to disclose that they are using personal data to set prices could violate the FTC Act’s prohibition on unfair or deceptive practices.
