From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
- Posted on August 10, 2026
- By Business News Today
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- 1 min read
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From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
Apparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile waste and extend garment lifespans. Brands like Levi's and Uniqlo are teaching customers basic mending skills. This trend reflects a growing consumer interest in sustainability and saving money.
