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From Taj to Titan: The Tata man who redesigned Indian consumer culture

Posted on June 9, 2026
By Financial Express
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1 min read

From Taj to Titan: The Tata man who redesigned Indian consumer culture

Discover the untold story of Xerxes Desai, the visionary behind Titan Watches, who transformed India's watch industry through innovation, perseverance, and urban planning expertise.