From protein Weet-Bix to protein coffee, food makers are cashing in on Australians’ body dreams
- Posted on May 20, 2026
- By The Sydney Morning Herald
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- 1 min read
From protein Weet-Bix to protein coffee, food makers are cashing in on Australians’ body dreams
Protein water, protein cereal, protein popcorn and protein jelly: the recent flood of products boasting this macronutrient has astonished even those in the industry.
