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Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%

  • Posted on October 4, 2026
  • By Fortune
  • 0 Views
  • 1 min read
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Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%
Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%

Waldencast sold Obagi, lost its founders to the buyer, and is leaving Nasdaq. What's left is a makeup brand whose sales fell by more than half.
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Author
Fortune

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