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Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck

Posted on August 7, 2026
By CNN
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1 min read

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Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck

Ford is the undisputed global leader in pickup trucks. The F-Series is the best-selling vehicle in the US – of any kind – since 1981. Its latest pickup, the Ford Fathom, will cost a downright cheap $28,350, which should set it up to be a massive seller.