FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
- Posted on June 2, 2026
- By Fortune
- 0 Views
- 1 min read
FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
Tickets for the final match on July 19 cost as much as $33,000.
