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FIFA's $20 billion PE plan sets up fresh Europe showdown

Posted on July 29, 2026
By Business News Today
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FIFA's $20 billion PE plan sets up fresh Europe showdown

FIFA plans a twenty billion dollar subsidiary for World Cup events. This move offers external investors up to twenty percent stakes. UEFA criticizes this proposal, calling it a sale of the game's soul. FIFA aims to democratize sport by sharing financial benefits widely. This initiative seeks to shift football's financial center away from Europe.