FIFA is launching an innovative merchandise initiative by selling premium grass patches from the World Cup Final stadium, priced at $3,000 each. This unique venture represents a new revenue stream for the international football governing body. New Jersey officials have negotiated for the state to receive a significant portion of the proceeds through the New York New Jersey World Cup Committee. The initiative combines sports memorabilia with sustainability messaging, offering fans tangible souvenirs from one of soccer's most prestigious events while generating substantial funding for local infrastructure and organizational efforts.

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