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FIFA may have to bend its expectations for media deals in India

Posted on May 7, 2026
By Business News Today
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1 min read

FIFA may have to bend its expectations for media deals in India

FIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. Industry experts advise recalibrating expectations to the subdued local market, as broadcasters are cautious after aggressive cricket spending and a weak advertising environment.