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FIFA gets big bucks. Canada’s out $1-billion. How can we actually make money off soccer?

  • Posted on July 13, 2026
  • By The Globe and Mail
  • 1 Views
  • 1 min read
In brief

FIFA's lucrative agreements contrast sharply with Canada's substantial financial losses from hosting international tournaments. This analysis explores viable strategies for nations to capitalize on soccer events through diversified revenue streams and infrastructure development. Beyond traditional broadcasting and ticketing, sustainable economic models can leverage grassroots participation, tourism expansion, and long-term facility utilization across multiple regions to transform major sporting events into genuine financial opportunities.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

FIFA gets big bucks. Canada’s out $1-billion. How can we actually make money off soccer?
FIFA gets big bucks. Canada’s out $1-billion. How can we actually make money off soccer?

An entire economic ecosystem could be constructed, encompassing communities across the country beyond the big three hubs
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Author
The Globe and Mail

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