Face serum advert banned over misleading 'five years younger' claim
- Posted on April 28, 2026
- By BBC News
- 0 Views
- 1 min read
Regulatory authorities have taken action against a prominent skincare brand for making unsubstantiated anti-aging claims in its promotional campaign. The company conducted a limited study with 160 participants over a month-long period, presenting subjective results as definitive proof of dramatic age-reversal effects. This case highlights ongoing concerns about misleading advertising in the cosmetics industry and the gap between consumer expectations and actual scientific evidence supporting skincare product efficacy.
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