Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer
- Posted on June 28, 2026
- By Fortune
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- 1 min read
Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer
Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.