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Europeans are drinking less beer. Heineken’s Europe boss has a plan to avoid a brewing hangover

Posted on October 8, 2026
By Fortune
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1 min read

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Europeans are drinking less beer. Heineken’s Europe boss has a plan to avoid a brewing hangover

As Heineken battles falling beer sales, its European president says cost cuts, a restructure, and a push into alcohol-free beer can help slow the decline.