Cultural spending gains momentum
- Posted on September 24, 2026
- By The China Daily
- 0 Views
- 1 min read
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Cultural spending gains momentum
With China's growing appetite for culture-driven consumption creating new opportunities for renowned foreign brands, Swiss watchmaker Swatch will deepen its engagement in China by expanding collaboration with local artists and bringing artistic aesthetics into more retail, tourism and cultural spheres, said a company executive.
