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Columbia CEO says fun marketing like its 'flat earth' ad is helping fuel a sales recovery

  • Posted on May 1, 2026
  • By CNBC
  • 0 Views
  • 1 min read
Columbia CEO says fun marketing like its 'flat earth' ad is helping fuel a sales recovery
Columbia CEO says fun marketing like its 'flat earth' ad is helping fuel a sales recovery

Columbia Sportswear CEO Tim Boyle highlights his company's unconventional marketing strategy that helped spark a turnaround.
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Author
CNBC

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