Claire’s is following the Victoria’s Secret playbook to overhaul its fleet of 900 stores and win Gen Alpha
- Posted on August 24, 2026
- By Fortune
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- 1 min read
In brief
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Claire’s is following the Victoria’s Secret playbook to overhaul its fleet of 900 stores and win Gen Alpha
Claire’s is reinventing its stores for Gen Alpha tweens, leaning into piercing and social media to revive the once-dominant mall chain.
