'China Cool' tourism opens eyes and minds
- Posted on August 22, 2026
- By The China Daily
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- 1 min read
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'China Cool' tourism opens eyes and minds
In the sizzling summer of 2026, when "China Cool" became a buzzword on social media feeds worldwide, China's tourism market was experiencing a hot streak of its own. As global temperatures soared, so did the number of foreigners coming to China to escape the summer heat.