China cinemas tap into Zheng tennis fever gripping country ahead of women’s final
- Posted on October 11, 2026
- By South China Morning Post
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- 1 min read
Chinese cinemas nationwide are capitalizing on unprecedented public enthusiasm for tennis star Zheng Qinwen's historic women's singles final appearance against Mirra Andreeva. With the National Tennis Centre reaching full capacity, exhibitors have strategically scheduled live broadcasts across multiple venues to accommodate millions of fans eager to witness this landmark moment in Chinese sports. The grassroots cinema strategy reflects the explosive growth of tennis popularity in mainland China.
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