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BYD launches EV mini-car in Japan

Posted on July 28, 2026
By Business News Today
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1 min read

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BYD launches EV mini-car in Japan

BYD has launched the Racco electric mini-car in Japan, priced below 2 million yen before subsidies, aiming to revive weak sales and boost brand recognition. The Chinese automaker is targeting 10,000 orders by end-2026, challenging Japanese rivals in the country's dominant kei-car segment.