Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning
- Posted on October 5, 2026
- By Fortune
- 0 Views
- 1 min read
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Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning
Ewout Steenbergen says the company is using AI to make travel more personalized and proactive.
